Bonus Earnings Play: $RH

September 12, 2024

Restoration Hardware (RH), the luxury home decor provider, has had a tough run over the last year as consumers grapple with persistent inflation and appear to be locked in to the homes they already own.

Its stock is down -21% YoY and has failed to gain any meaningful traction since its meteoric rise following the pandemic-induced housing bonanza.

Translation: the bar is low. And data suggests the company may finally have some good news for investors.

Let's break it down.

Web traffic data shows a clear line in the sand for high-end furnishing providers like RH and peer Arhaus vs. middle of the road brands like Pottery Barn and West Elm. This suggests higher-earnings customers may be splurging for some upgrades (and that names like RH are finally lapping easy comps).

Mortgage rates continued lower this week.

Here's what that means...

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