About
Information is our nourishment. Say hello to the data gods.
Meet Our Team
Consumers speak. We listen, analyze, and dig deep. You win!
Learn More
Solutions
Get targeted insights into industry trends with our quarterly sector reports, so you can predict the future and stay a step ahead.
Learn More
Receive alerts and reports to power your fund management. Partner with our team of analysts to take your research to the next level.
Learn More
Plug our consumer-demand-data directly into your client-facing software, tools, and platform or work with us to create custom, high-value content your customers will love.
Learn More
Testing our data is like jumping in a time machine to compare market gains and losses against reliable and annotated historical data.
Learn More
Track specific tickers, receive alerts, and watch sector-specific trends. Drill down on individual stocks and see where consumer sentiment aligned with gains and losses in trading.
Learn More
Who We Serve
LikeFolio is your real-time focus group keeping you connected to consumers and giving you a critical edge over your competition.
Learn More
LikeFolio is your research secret weapon to sniff out game-changing shifts in the market before they happen.
Learn More
LikeFolio is source of quantitative data based upon real consumer insights to power your investment engine.
Learn More
LikeFolio is your content pipeline positioning your tool as an indispensable resource to your customers.
Learn More
LikeFolio has partnered with Tradesmith to build Derby City Insights and bring our powerful insights engine to private investors.
Learn More

Alternative Messaging Platforms: The New Social Media?

November 16, 2021

Alternative Messaging Platforms: The New Social Media?

Over the past 2 years, the popularity of alternative messaging apps like Telegram and Discord has surged to new heights. These platforms largely serve the same purpose as traditional social media, facilitating group discussion and information sharing. However, their decentralized format makes them ideal for focused communication amongst niche communities. Additionally, they avoid some of the censorship and privacy concerns that plague the likes of Facebook ($FB) and Youtube ($GOOGL).
U.S. Consumers’ Mentions of utilizing Telegram, a cloud-based instant messaging system, surged in January 2021, largely due to censorship concerns surrounding larger social media sites.
Telegram Usage Mentions have pulled back the January peak but are still trending higher, up +52% QoQ and +169% YoY on a 30-day moving average.

Telegram's userbase growth was further bolstered by the recent Facebook service outage, which caused Telegram to gain 70 million new accounts.
It’s unclear how many Facebook users (if any) have switched away permanently, but the underlying data suggests that a decent portion are still using Telegram regularly.
Discord, a voice and text chatting platform which initially gained popularity with the gaming community, experienced a significant uptrend in Mentions during the 2020 lockdowns, mirroring the influx seen in broader gaming trends during the same period.
Despite the unprecedented growth seen last year, Discord’s popularity has continued to rise in 2021-- Usage mentions are at a new all-time high level: +14% QoQ and +22% YoY (30d MA).

Related Posts

Promising IPO Candidate: Discord

Promising IPO Candidate: Discord One notable company, rumored to be considering […]

Read More

Related Posts

KEEP YOUR COMPETITIVE EDGE

Get FREE insights in your inbox every week with the Daily Drop.

About LikeFolio

LikeFolio analyzes social media data to accurately predict shifts in consumer behavior. We sell data and insights to professional investors, corporate research teams, and software providers.

Partner Sites

©2022 LikeFolio. All Rights Reserved.
Privacy Policy
|
Terms of Use
LikeFolio userslaptop-phonepie-chartchart-barsselect