Information is our nourishment. Say hello to the data gods.
Meet Our Team
Consumers speak. We listen, analyze, and dig deep. You win!
Learn More
Receive alerts and reports to power your fund management. Partner with our team of analysts to take your research to the next level.
Learn More
Plug our consumer-demand-data directly into your client-facing software, tools, and platform or work with us to create custom, high-value content your customers will love.
Learn More
Testing our data is like jumping in a time machine to compare market gains and losses against reliable and annotated historical data.
Learn More
Track specific tickers, receive alerts, and watch sector-specific trends. Drill down on individual stocks and see where consumer sentiment aligned with gains and losses in trading.
Learn More
Who We Serve
LikeFolio is your research secret weapon to sniff out game-changing shifts in the market before they happen.
Learn More
LikeFolio is source of quantitative data based upon real consumer insights to power your investment engine.
Learn More
LikeFolio is your content pipeline positioning your tool as an indispensable resource to your customers.
Learn More
LikeFolio has partnered with Tradesmith to build Derby City Insights and bring our powerful insights engine to private investors.
Learn More
Latest Resource
December 8, 2023
The Hottest Stocks Under the Tree

Holiday shopping is in full swing. If you haven’t started […]

Read More

Are Consumers Scared to Travel?

August 9, 2021

Are Consumers Scared to Travel?

According to LikeFolio booking mentions and TSA throughput data, nope.

Mentions of consumers booking or taking a flight are still improving, but these do remain below pre-pandemic levels with International Travel stunted more severely vs. domestic.

While cancellation mentions look relatively stable vs. 2019, mentions of consumers experiencing flight delays have increased +400% YoY, and consumers aren't happy. It's no surprise to see the number of consumers seeking ticket refunds elevated vs. 2019: +20%. When we break down the 4 major airline players (LUV, DAL, UAL, AAL) data reveals three main takeaways.

  1. Southwest Airlines (LUV) is somewhat insulated thanks to resiliency in leisure travel demand. LUV Purchase Intent Mentions have increased +64% YoY, leading the pack. Flying for leisure mentions continue to gain steam: +39% QoQ.
  2. Delta (DAL) demand is being bolstered by signs of business travel resumption. Traveling for work mentions have increased +39% YoY, but do remain below pre-pandemic levels. Delta Consumer Happiness is the strongest of the group at 52% positive.
  3. American Airlines (AAL) is executing the worst. Purchase Intent Mentions haven't gained momentum at the rate of LUV or DAL, and Consumer Happiness is the lowest (30% positive) due to flight delays, cancelations, and overall poor customer service experiences.

We've got our eyes on booking mentions moving forward, especially when it comes to corporate travel. This could prove to be a major tailwind for Delta if the trend continues to gain traction.

Related Posts

These airlines are best of breed, according to consumers...

Travel Update: Airline Earnings It's time for the airline industry to report […]

Read More
United Airlines trails peers in Consumer Demand and Sentiment

United Airlines (UAL) When it comes to consumer Purchase Intent […]

Read More
Air Travel is Back and One Airline is Leading the Pack

Wheels Up! The travel industry is showing signs of life...finally. […]

Read More
1 2 3 9

Related Posts


Get FREE insights in your inbox every week with the Daily Drop.

About LikeFolio

LikeFolio analyzes social media data to accurately predict shifts in consumer behavior. We sell data and insights to professional investors, corporate research teams, and software providers.

Partner Sites

© 2023
 LikeFolio. All Rights Reserved.
Privacy Policy
Terms of Use
LikeFolio userslaptop-phonepie-chartselect