Twitter shares are on track for the largest single-day gain in company history after it was disclosed that Elon Musk is now the largest shareholder, with a 9.2% stake. 

This move comes after Musk publicly questioned Twitter's support of free speech on its platform.

LikeFolio data suggests Musk's concerns aren't an anomaly. Consumers are increasingly concerned about censorship and account banning on social media platforms across the board. 

Mentions indicating disapproval, worry, and fear related to censorship on all social media platforms have increased by +150% YoY.