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Checking in on DEMAND for Tesla ahead of earnings

July 31, 2018

Tesla reports earnings after the bell on Wednesday.  After last quarter's call, this one is even more highly anticipated than usual.

What is LikeFolio showing for Tesla?

Here's a chart of Consumer Purchase Intent for Tesla:

As you can see, we are at all-time highs for the number of people talking about buying/ordering a Tesla or taking delivery on one.

That means demand is extremely high.

What we don't know is how many cars Tesla can actually produce, which is probably what Wall St. is going to react to more than customer demand numbers.

Have 24% of Tesla Model 3 orders been cancelled?

One analyst thinks that 24% of Tesla Model 3 orders have been cancelled.

We disagree.  An analysis of all tweets that mention ordering a Tesla car, 10-15% showed frustration with the wait time, and only 12% indicated that the person was cancelling an order.  Based on our analysis, we think that somewhere between 10-15% of orders have been cancelled.

Bottom line:  Consumers want Teslas and aren't cancelling orders at nearly the rate analysts think.

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LikeFolio analyzes social media data to accurately predict shifts in consumer behavior. We sell data and insights to professional investors, corporate research teams, and software providers.

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