Pinterest Usage and Shopping Mentions are Growing

April 27, 2021

Pinterest Usage and Shopping Mentions are Growing

Last quarterPINS reported 459 million monthly active users, +37% YoY. This is more users than Twitter and Reddit, but fewer than Facebook, Instagram and Snapchat.

LikeFolio's Mention metric is a good post to gauge Pinterest usage...and in the last quarter, we recorded significant YoY growth: +68%.

This is impressive, considering the chart above captures English-speaking mentions. We know the international segment is Pinterest's major growth machine, now comprising ~79% of total users.

And Pinterest is only just beginning to monetize international users. On its last report,  International ARPU (average revenue per user) was $0.35 vs. $5.94 ARPU domestically.

This revenue is driven by successful ad placements and conversions. So one hyper-focused lens we can use to understand ad impact is Shopping mentions -- purchasing a brand/product discovered on Pinterest.

Pinterest shopping mentions remain elevated post-quarantine: +12% YoY.

And Pinterest is making investments to ensure merchants have as few barriers as possible when joining the platform, from the integration of video ads to an expanded Shopify partnership.

Pinterest reports 21Q1 earning April 27 after market close.

Want deeper insights? Get Free Access to The Vault.

Related Posts

LikeFolio 2019 IPO Preview

Despite recent market volatility and some arguing for a bear […]

Read More
The Big Personalization Movement Taking Over Tech

Call it narcissism, or call it knowing exactly what you […]

Read More
Pinterest is a beast

Pinterest (PINS) Pinterest recorded enormous growth in 2020: shares rocketed and so […]

Read More
1 2 3 6

Related Posts

About LikeFolio

LikeFolio analyzes social media data to accurately predict shifts in consumer behavior. We sell data and insights to professional investors, corporate research teams, and software providers.
© 2024
 LikeFolio. All Rights Reserved.