AMZN sits on a 3-legged stool, driving revenue (primarily) from e-commerce, cloud computing, and digital advertising.

LikeFolio has special insights into two of its main segments: e-Commerce via its Prime service and cloud computing via AWS mentions.

Mentions show Amazon Prime interest is rising, logging double digit YoY growth: +19% YoY

AWS is showing signs of slower growth, but positive on a YoY basis: +3% YoY

When comparing both of Amazon's key segments vs. peers, we note…