This Hip Name is Capitalizing on a Rising Health Trend

May 22, 2024

Sweetgreen (SG) is a fast-casual restaurant chain that offers fresh, seasonal salads, grain bowls, and wraps made with locally sourced ingredients, emphasizing healthy and sustainable eating.

Its value proposition appeals to health-conscious consumers, including college students, young professionals, and those seeking nutritious, convenient meal options in an eco-friendly setting​...with a hefty price tag.

A caramlized garlic steak bowl will run you north of $15.

Is this price tag enough to make consumers and investors pause, especially amid tightening economic conditions?

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