Sweetgreen is a trendy fast-casual restaurant chain that specializes in quick-serve salads. Today news broke that the company has filed confidentially for any IPO. Underlying Mentions show that Sweetgreen was on the rise prior to the outbreak of COVID last year, but suffered a significant decline as consumers were forced to quarantine across the U.S. However, consumer buzz growth is returning in 2021: +17% QoQ and +2% YoY on a 90-day moving average.
Sweetgreen has a reputation as a favorite of employees in finance and tech, with the majority of its locations in California and cities on the East Coast, but the coming IPO will provide an opportunity for nationwide expansion.
We’ll be watching to see if it can grow its footprint and surpass the ATH level of mentions reached in 2019.