13 months ago we doubled down on our bullish thesis for Celsius Holdings (CELH), an energy drink company that has trounced the competition.
The stock is up more than 110% since… despite a less-than-ideal overall stock market.
The crazy part?
We don’t think it’s done yet.
Not by a long shot.
That’s the famous LikeFolio Outlier Grid.
On the bottom (X) axis, we plot the growth rate of Purchase Intent Mentions --- further to the right means faster-growing consumer demand.
On the left (Y) axis, we plot the sentiment of mentions – higher up means happier customers.
The size of the dot represents the total volume of mentions – market penetration.
Now, look at the outlier grid again.
Celsius continues to outperform all major competitors in every metric that matters to us:
- Higher demand growth than peers (in fact, the only one with positive growth)
- Higher consumer happiness levels
As a bonus, the CELH dot is significantly smaller than Monster’s (MNST) dot – indicating that there is plenty of room to grow… and shelf space to take.
Now that’s a high-energy place to be.