Trend Watch: Precious Metal Investment

One trend in consumer behavior that has soared in tandem with cryptocurrency interest is precious metal investment.

Driven by a fresh wave of young investors, consumer mentions of purchasing or investing in precious metals (gold, silver, and platinum) surged to a new all-time high in February...And, the parallels to cryptocurrency don't end there.

Since that February peak, PM investment interest is maintaining a higher low, with mention volume +65% YoY in the past month.

Consumers are still thinking about asset diversification, and with a fresh round of stimulus checks on the way, both of these investment vehicles could experience a fresh wave of attention in the coming months.