Information is our nourishment. Say hello to the data gods.
Meet Our Team
Consumers speak. We listen, analyze, and dig deep. You win!
Learn More
Receive alerts and reports to power your fund management. Partner with our team of analysts to take your research to the next level.
Learn More
Plug our consumer-demand-data directly into your client-facing software, tools, and platform or work with us to create custom, high-value content your customers will love.
Learn More
Testing our data is like jumping in a time machine to compare market gains and losses against reliable and annotated historical data.
Learn More
Track specific tickers, receive alerts, and watch sector-specific trends. Drill down on individual stocks and see where consumer sentiment aligned with gains and losses in trading.
Learn More
Who We Serve
LikeFolio is your research secret weapon to sniff out game-changing shifts in the market before they happen.
Learn More
LikeFolio is source of quantitative data based upon real consumer insights to power your investment engine.
Learn More
LikeFolio is your content pipeline positioning your tool as an indispensable resource to your customers.
Learn More
LikeFolio has partnered with Tradesmith to build Derby City Insights and bring our powerful insights engine to private investors.
Learn More

Average-Sized Monster Numbers

April 5, 2022

Last week, Guggenheim analyst Laurent Grandet said in a note that now would be an ideal time for Monster to be acquired by Coca-Cola.

According to this article from Green Seed Group, Monster is behind only Red Bull when it comes to energy drink market share.

Grandet pointed to competition with Red Bull in the US, new healthier energy brand entrants to the market, and the company losing market share as reasons Monster — which Coca-Cola already has a significant stake in — should sell.

The analyst added that a tie-up between the two is "more of an eventuality than an 'if."

But what does LikeFolio data tell us about Monster's demand and customer happiness? If KO were to acquire the company, would it purchase one that is seeing demand surge or plummet?

First, Consumer Happiness...

There seems to be little to be concerned about here. Happiness mentions spiked in 20Q4, and while they have since dipped, the company's 62% Happiness Score has been steady for a few years.

However, it is below the 66% Happiness Score of KO.

Next, Purchase Intent Mentions.

Consumer Demand shows a similar trend to happiness and is probably nothing to be concerned about…yet.

Consumer Purchase Intent Mentions for Monster began a sharp rise around the end of 2017 before peaking in 20Q4.

They are on course to close at +4% QoQ and -37% YoY in the current quarter.

But, the question now is, has Monster demand bottomed? And can the current leaders steer it back to the levels seen towards the end of 2020?

Related Posts

Monster Energy (MNST) is Living up to its Name

Monster Energy (MNST) is Living up to its Name Monster […]

Read More
Celsius (CELH) is Heating Up

Celsius (CELH) is Heating Up Yesterday, Monster Energy results were better […]

Read More
Monday Preview

Companies in our coverage universe, such as The Home Depot, […]

Read More

Related Posts

Related Reports


Get FREE insights in your inbox every week with the Daily Drop.

About LikeFolio

LikeFolio analyzes social media data to accurately predict shifts in consumer behavior. We sell data and insights to professional investors, corporate research teams, and software providers.

Partner Sites

© 2023
 LikeFolio. All Rights Reserved.
Privacy Policy
Terms of Use
LikeFolio userslaptop-phonepie-chartselect