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Cruise Line Sentiment Shows Sign of Recovery

April 6, 2021

Cruise Line Sentiment Shows Sign of Recovery

As shares for cruise lines RCL and CCL show recent strength, we had to ask: are consumers ready to cruise again? According to sentiment, yes.

Consumer happiness for both major cruise lines in our universe has improved significantly from Covid-induced travel fears.  Demand for booking a cruise is also beginning to pick back up, increasing +35% QoQ. Note -- this is lower than the resurgence we're witnessing in flying for leisure, currently pacing +97% QoQ. This discrepancy may be less related to muted cruise demand and more of a reflection of the current regulatory environment keeping U.S. ships docked.  External booking data supports plenty of pent-up demand for cruises: the pace of 2022 bookings for all types of cruises is 30% to 35% ahead of where it normally would be at this point in the booking cycle. A regional breakout shows high demand for sailings in Europe and Alaska (bookings up +100%) while Caribbean sailings are flat (+5%). We'll be watching demand for the main players in the space as ships leave port to see if any opportunities present.

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LikeFolio analyzes social media data to accurately predict shifts in consumer behavior. We sell data and insights to professional investors, corporate research teams, and software providers.

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