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DraftKings and FanDuel Battle for Supremacy

March 31, 2021

DraftKings and FanDuel Battle for Supremecy

As the NCAA Tournament has progressed, Sports Betting Mentions have maintained the high levels attained during the NFL playoffs, currently trending +26% YoY and +51% vs. 2019.

Looking at Consumer Demand for a few major U.S. based sports-betting platforms, we can see that DraftKings (DKNG) and FanDuel (PDYPF) are in a dead heat for supremacy during the college basketball tournament.

Newcomer Barstool Sportsbook (PENN) has made strides to close the usage gap vs. competitors during the NCAA Tournament, but continues to lag DraftKings and FanDuel. It will certainly be one to watch as gambling legalization continues in the U.S. It's also relevant to note that overall, we are not recording a Super Bowl-level surge in demand during this sporting event.

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LikeFolio analyzes social media data to accurately predict shifts in consumer behavior. We sell data and insights to professional investors, corporate research teams, and software providers.

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