Bitcoin has a finite supply: only 21 million BTC will ever exist, and that amount must be split between everyone who wants a piece.

And everyone wants a piece.
LikeFolio data shows a high degree of desirability — Consumer demand for Bitcoin made a major leap higher last year and it has yet to pull back.

In fact, the 90-day average of Purchase Intent mentions is sitting at an all-time high level:
+18% QoQ and +94% YoY.

Although this trend doesn’t account for institutional investors, foreign consumers, criminals, and governments, it’s a solid bellwether of the underlying demand for the blockchain asset.