Drinker’s tastes and priorities are shifting in a major way. […]
Is Chipotle Going To Disappoint Investors Again?
January 17, 2019
Some thoughts:
- Purchase intent mentions over the course of the past 7 years have been highly predictive of the
stock, until their new CEO was announced in 2018 and investor expectations began to rise. - Wall Street has extremely high expectations of new management, but we have not seen it translate to getting more people in the door at Chipotle.
- New CEO has Taco Bell pedigree and a knack for creating new "products" from existing resources. Will it work at the higher priced Chipotle? So far we're seeing no evidence of consumer resurgence with the brand.
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