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Is DraftKings (DKNG) Beating Penn National (PENN) at its own Game?

March 4, 2022

DKNG consumer demand metrics are surging as the stock falls. This could be a great long-term divergence play.

However, a -4% YoY (-2% QoQ) reduction in DraftKing's Consumer Happiness is concerning and indicates that consumer loyalty to the platform may be low. PENN consumer demand metrics are basically flat despite strong macro tailwinds.  

Concerning... I joined TD Ameritrade Network's Fast Market to discuss sports betting earlier today. Check it out on LikeFolio's YouTube channel. 

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LikeFolio analyzes social media data to accurately predict shifts in consumer behavior. We sell data and insights to professional investors, corporate research teams, and software providers.

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