Is DraftKings (DKNG) Beating Penn National (PENN) at its own Game?
March 4, 2022
DKNG consumer demand metrics are surging as the stock falls. This could be a great long-term divergence play.
However, a -4% YoY (-2% QoQ) reduction in DraftKing's Consumer Happiness is concerning and indicates that consumer loyalty to the platform may be low. PENN consumer demand metrics are basically flat despite strong macro tailwinds.