JetBlue (JBLU) Enters the Bookings Space

JetBlue Airways (JBLU) made a big splash today, announcing the launch of Paisly, a new site that will allow travelers to book accommodations, rentals, and other add-ons.

JBLU has yet to recover from the COVID-induced lack of travel demand, but Purchase Intent Mentions show a promising near-term uptrend: +23% QoQ on the 30-day Moving Average.

Paisly can provide the airline with a new avenue for revenue creation going forward, but it remains to be seen whether they can take market share from the industry titans: Expedia (EXPE) and Booking Holdings (BKNG).

Regardless, we’ll be monitoring this new brand closely.