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Starbucks (SBUX) is Gaining Momentum

Starbucks (SBUX) is Gaining Momentum

At a glance, Starbucks’ (SBUX) Purchase Intent Mentions aren’t showing any signs of recovering from their current downtrend, sitting at -31% YoY on the 30-day moving average.
However, Mobile Demand Mentions are surging towards new highs: +18% YoY on the 30-day moving average.
SBUX Mobile Demand includes mentions of purchases made using the Starbucks app and at the drive-thru. The relative strength in this area highlights the company's success in adapting to the current market environment.
Starbucks got an upgrade from an analyst at Barons today, with efficient drive-throughs and menu innovations cited as areas of strength.
It's still questionable whether the stock deserves new highs, but a strong re-opening surge could certainly justify the current price.

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