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We're not betting against SBUX

January 26, 2021

Starbucks (SBUX)

According to consumer demand, "starbs" is losing its viral status to TikTok-and-GenZ-favorite "dunkie".

Last quarter Starbucks reported that same-store sales decreased -9% YoY (vs. nearly +1% from Dunkin').

What does the LikeFolio data say ahead of Starbucks' 21Q1 Earnings Release?

starbucks digital vs in store purchase intent

While store visits remained well below 2019 levels, digital Purchase Intent mentions increased +16% YoY (digital mentions include mobile orders and delivery).

Continued mobile adoption is a bright spot for Starbucks moving forward, especially considering in Q4, nearly 25% of U.S. orders were placed on a phone.

This mobile adoption is helping to lever up Starbucks' loyalty program: "Starbucks Rewards drove 47% of US company operated tender for a second consecutive quarter, up from 43% in our fiscal Q1 prior to the onset of COVID-19."

We're on the sidelines for this report. We can think of better names to bet against.

PepsiCo (PEP), Beyond Meat (BYND)

PepsiCo (PEP) and Beyond Meat (BYND) just announced a new joint venture to sell plant-based products, called ‘the PLANeT Partnership.’
The underlying consumer demand reveals one reason both of these companies are searching for new markets and new ways to reach customers...

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LikeFolio analyzes social media data to accurately predict shifts in consumer behavior. We sell data and insights to professional investors, corporate research teams, and software providers.

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