What does the LikeFolio data say ahead of Starbucks' 21Q1 Earnings Release?
While store visits remained well below 2019 levels, digital Purchase Intent mentions increased +16% YoY (digital mentions include mobile orders and delivery).
Continued mobile adoption is a bright spot for Starbucks moving forward, especially considering in Q4, nearly 25% of U.S. orders were placed on a phone.
This mobile adoption is helping to lever up Starbucks' loyalty program: "Starbucks Rewards drove 47% of US company operated tender for a second consecutive quarter, up from 43% in our fiscal Q1 prior to the onset of COVID-19."
We're on the sidelines for this report. We can think of better names to bet against.
PepsiCo (PEP), Beyond Meat (BYND)
PepsiCo (PEP) and Beyond Meat (BYND) just announced a new joint venture to sell plant-based products, called ‘the PLANeT Partnership.’
The underlying consumer demand reveals one reason both of these companies are searching for new markets and new ways to reach customers...