Trend Watch: Gold Investing

While some consumers are choosing to focus on cryptocurrency and NFTs, our research shows a growing number of “traditionalists” who are instead focusing on precious metals.
Today we’re looking at chatter relating to Gold, specifically mentions that indicate the desire to purchase or invest in gold. Mentions have been elevated for well over a year now, and are currently charging towards a new ATH level: +46% YoY on the 90day moving average.
Last year we saw a significant spike in investment mentions following the arrival of the first COVID stimulus check—The price of gold futures rallied to an ATH not long afterwards. With more stimmies on the way and rising economic uncertainty, it’s possible that we’ll see a new highs for both this trend and for the price of gold futures in 2021.