The headlines surrounding Tesla from the mainstream media aren't great.

But LikeFolio data suggests something bigger may be brewing behind the scenes.

Despite the negative headlines and onslought of policially-based opposition to Musk, consumer interest in the Tesla brand is rising...quickly.

Web visits are accelerating, trending +8% higher on a 90day Moving Average and +17% higher on a tighter, 30day Moving Average.

Web insights suggest that Musk's political activism may not be having the adverse impact the media is reporting.

Quite the opposite: Many consumers may be considering a Tesla (or its services) for the first time.

New users to Tesla's website jumped by +35% MoM in October, with some traffic likely generated by the company's robotaxi event.

Mentions call out Tesla's innovation.

At LikeFolio, we see continue to view Tesla as more than a car maker.

Near-term roadbumps are accumulation opportunities.