BET you didn’t see this coming

December 15, 2023

In the world of online sports betting, DraftKings (DKNG) and FanDuel (PDYPF), a Flutter Entertainment company, are dominating the scene, while Penn National Gaming (PENN) struggles to keep pace.

With the college football bowl games and NFL playoffs on the horizon, it could be do or die for these three gaming stocks.

Consumer Happiness: DraftKings vs. FanDuel

DraftKings holds a 60% consumer happiness level, down 1% YOY. FanDuel is slightly ahead with 62%, stable YOY. Penn National Gaming is at 57%, dropping 14% YOY, possibly impacted by its decision to offload Barstool Sports.

Web Traffic: A Clear Divide

FanDuel and DraftKings are neck-and-neck in web traffic, with FanDuel slightly ahead. Both see a surge during football season, unlike Penn National Gaming, which is significantly behind.

The Road Ahead

With the college football bowl games and NFL playoffs coming up, DraftKings and FanDuel are well-positioned to capitalize on these events. Penn National Gaming needs to rethink its strategy to catch up, especially after its separation from Barstool Sports.

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