Earning’s season has been full of surprises the past few weeks, especially in big tech names. Most equities as of recent have had some volatility to start the year but with earnings ahead this week on Croc’s we dive into what the LikeFolio data is really saying.

Consumer mentions are down rather significantly so far to start the year which makes us question whether or not this bearish trend is ready to reverse just yet.

While the Company acquired the brand HeyDude back in December in a $2.5 billion cash-and-stock deal we still believe we have to be cautious here.
The acquisition brings in both revenue and diversification for the brand (emphasis on diversification) so there might be some light at the end of the tunnel.

We are seeing YoY purchase intent mentions lower by -36%... not great.

There are two things that we want to potentially wait for to get a better read on the potential reversal:

• What the earnings report says
• If some of the social data we track at LikeFolio changes for the positive

Let’s see what earnings have to say this week and monitor the social data closer in the coming months to see if a bottom might be near.