Decker Outdoors (DECK) Growing its Footprint

May 25, 2021

Decker Outdoors (DECK) Growing its Footprint

Deckers Outdoor (DECK) has enjoyed massive success over the past year (shares up +88%).
The 21Q4 (ended 3/31/21) earnings release highlighted a rising star in DECK’s brand portfolio: HOKA ONE ONE. HOKA brand sales increased +74.2% in the reporting quarter, and underlying consumer Demand mirrors that strength.

During the 21Q4 earnings conference call, DECK's CEO made it clear that HOKA will be core to the company's long-term success:
"Over the long-term, we're investing in major drivers of our business, including building HOKA to a $1 billion plus global performance brand that represents a significant portion of total company revenue...” Based on the strength in underlying consumer Demand, this sounds like a good plan.

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