Grill Makers Cashing are in...Too Late?

LikeFolio data has demonstrated a surge in home improvement projects and purchases over the past year, and consumer mentions indicate that grills have been in high demand.

Mentions of consumers “grilling out” or grilling specific kinds of meat rose significantly last Summer and are maintaining an elevated level: +8% YoY and +75% vs. 2019 (365-day moving average).

Considering this major macro tailwind, it comes as no surprise that the U.S. grill company Weber announced plans to go public last night.

Weber calls itself “the largest manufacture of grills and grilling accessories”. However, its smaller rival Traeger beat it to the punch last week, announcing plans for an IPO with the catchy ticker symbol $COOK.

Strong consumer demand for grilling suggests that these grill makers are filing in the wake of record sales numbers, so we’ll be watching closely to see if they can maintain such high levels of growth.