Will Snacking Trends Finally Catch up to PepsiCo?
It's finally happening. The world is reopening. And this means consumer behaviors are shifting.
LikeFolio data is recording normalization in 2 major consumer trends:
- Eating Breakfast
One external survey found that 43% of respondents admitted to snacking to cope with boredom and frustration in 2020.
LikeFolio data shows significant snacking momentum loss: mentions of snacking are -29% lower YoY, and basically flat vs. 2019.
Consumer mentions of eating breakfast are showing a similar trajectory: -21% YoY.
On the other end of the spectrum, the top two growing wellness trends are improving digestive/gut health (+36% YoY) and improving energy (+27% YoY).
These trend shifts make sense when analyzing a brand-level view of Pepsi products.
As consumers become increasingly mindful of eating and drinking habits, Rockstar Energy and Bubly are showing relative strength.
Meanwhile, key snacking/breakfast brands like Quaker and the "Eetos" are facing some really tough YoY comps.
We are expecting some near-term weakness from previous growth segments.