Will Snacking Trends Finally Catch up to PepsiCo?

It's finally happening. The world is reopening. And this means consumer behaviors are shifting.

LikeFolio data is recording normalization in 2 major consumer trends:

• Snacking
• Eating Breakfast

One external survey found that 43% of respondents admitted to snacking to cope with boredom and frustration in 2020.

LikeFolio data shows significant snacking momentum loss: mentions of snacking are -29% lower YoY, and basically flat vs. 2019.

Consumer mentions of eating breakfast are showing a similar trajectory: -21% YoY.

On the other end of the spectrum, the top two growing wellness trends are improving digestive/gut health (+36% YoY) and improving energy (+27% YoY).

These trend shifts make sense when analyzing a brand-level view of Pepsi products.

As consumers become increasingly mindful of eating and drinking habits, Rockstar Energy and Bubly are showing relative strength.

Meanwhile, key snacking/breakfast brands like Quaker and the "Eetos" are facing some really tough YoY comps.

We are expecting some near-term weakness from previous growth segments.