When social-data and stock price are moving sharply in opposite […]
Has Etsy Demand Taken 2 Quarters To Flatten the Curve?
Unlike Etsy's stock price, which has declined by over 44% in 2022, Consumer Demand for Etsy has been flat for a fair few months now.
If you look below, you can see Consumer Purchase Intent Mentions for the eCommerce company have held low but steady since 21Q2.
![](https://b2645873.smushcdn.com/2645873/wp-content/uploads/2022/03/ETSY-PI-1024x389.png?lossy=1&strip=1&webp=1)
However, we can also see that if demand continues in its current vein, it should close at +6% QoQ, making a break above the recent lull.
Even so, it would still finish at -21% YoY.
Focusing on the two other vital LikeFolio metrics, Overall Mentions, and Happiness, we see a similar trend...
![](https://b2645873.smushcdn.com/2645873/wp-content/uploads/2022/03/ETSY_Mentions_NoAnnotations-1024x483.png?lossy=1&strip=1&webp=1)
Mentions surged in 20Q3 before falling and flattening, with the current quarter (22Q1) on course to close +8% QoQ and -17% YoY.
Happiness, however, shows a slight decline…
![](https://b2645873.smushcdn.com/2645873/wp-content/uploads/2022/03/Etsy-Happiness-1024x393.png?lossy=1&strip=1&webp=1)
Again, after a peak in 20Q3, it began to fall and is on course to finish this quarter at -2% QoQ and -18% YoY.
Okay, so what about eCommerce overall?
If you have gathered the theme of this article, then you will know that is relatively flat too, +4% QoQ and -7% YoY.
In our eyes, it’s important to be patient. Etsy is a solid company.
Regardless, after such a surge during the pandemic, it’s natural that demand will fall and flatten as people get back to some form of reality.
What we have now though is a potentially good entry point. But first, we need to see a pick-up in Etsy demand once again.