Keynote Report: Our $AAPL hot take 🔤

September 11, 2024

$AAPL was trending on Monday as the company unveiled its newest iPhone lineup – among other devices. 

We won’t get into the now clinical-grade hearing aid approved Airpods or Apple Watch updates – this year is all about the iPhone.

Consumers have been waiting seemingly for ages for a massive upgrade in Apple’s most popular device.

Spoiler: they didn’t get what they were looking for.

But they’ll probably upgrade anyway.

While the market reaction was slightly negative (AAPL shares dipped about a percent), our take looks a bit rosier.

Here’s our rundown of how consumers responded to the new iPhone lineup on Twitter, and how we see things playing out from here.

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