About
Information is our nourishment. Say hello to the data gods.
Meet Our Team
Consumers speak. We listen, analyze, and dig deep. You win!
Learn More
Solutions
Receive alerts and reports to power your fund management. Partner with our team of analysts to take your research to the next level.
Learn More
Plug our consumer-demand-data directly into your client-facing software, tools, and platform or work with us to create custom, high-value content your customers will love.
Learn More
Testing our data is like jumping in a time machine to compare market gains and losses against reliable and annotated historical data.
Learn More
Track specific tickers, receive alerts, and watch sector-specific trends. Drill down on individual stocks and see where consumer sentiment aligned with gains and losses in trading.
Learn More
Who We Serve
LikeFolio is your research secret weapon to sniff out game-changing shifts in the market before they happen.
Learn More
LikeFolio is source of quantitative data based upon real consumer insights to power your investment engine.
Learn More
LikeFolio is your content pipeline positioning your tool as an indispensable resource to your customers.
Learn More
LikeFolio has partnered with Tradesmith to build Derby City Insights and bring our powerful insights engine to private investors.
Learn More
Resources

Live Sports Shake-Up $DIS $FUBO $WBD $GOOGL

February 7, 2024

In a move that signals a major shift in the sports broadcasting landscape, ESPN, Fox, and Warner Bros. Discovery have joined forces to launch a new streaming sports service in the U.S. this fall.

This decision impacts major players in many investor portfolios, from DIS and WBD to smaller names like FUBO.

The joint venture aims to consolidate live media rights across a wide array of major leagues, including the NFL, NBA, WNBA, MLB, NHL, UFC, Formula 1, NASCAR, the PGA Tour, the FIFA World Cup, NWSL, and MLS, among others.

Slated to be accessible to Max, Hulu, and ESPN+ subscribers (in a bundle, of course), this service is not only poised to significantly enhance viewer engagement but also attract substantial advertiser interest, given the decline in ad revenue Disney experienced last quarter.

The importance of live sports for consumers cannot be overstated. Live sports remain a vital component of the media landscape, offering unparalleled engagement and reach opportunities for brands. The loyalty and passion of sports fans create a unique environment for advertisers to connect with an engaged and broad audience.

As digital and streaming platforms continue to evolve, the value of live sports advertising grows, offering exposure to millions of viewers and tapping into the emotional investment fans have in their favorite teams and players​​.

Moreover, the transition toward streaming and digital platforms reflects broader consumer behavior shifts, with a significant portion of global sports fans opting to stream live events through digital platforms.

This change is driven by the proliferation of over-the-top (OTT) options and an increased demand for sports content that extends beyond live matches to include match announcements, highlights, recap videos, and more.

The benefits of live streaming sports further highlight the potential impact of this joint venture on DIS specifically, especially ahead of earnings.

Live streaming offers increased revenue opportunities, the ability to reach audiences of any size, engagement with the fan base through interactive features, and enhanced social media exposure. These advantages are critical in a landscape where fans demand access to their favorite sports content across multiple devices and platforms​​.

This strategic collaboration among ESPN, Fox, and Warner Bros. Discovery, by bringing together a diverse array of live sports rights under one umbrella, stands to significantly bolster Disney's position in the competitive live streaming domain, where its Hulu option was falling behind…

Not only does it promise to reinvigorate Hulu's standing against rivals like YouTube TV (GOOGL) and FUBO, but it also aligns with Disney's broader corporate restructuring towards distinct divisions focusing on entertainment, sports, and experiences.

With the latter continuing to drive growth—as evidenced by last quarter’s 13% year-over-year increase in Disney experience revenue—this move could mark a pivotal moment in Disney's ongoing efforts to adapt to the changing media landscape and consumer preferences​​.

(It’s clear on our end, Disney’s park interest continues to grow.)

As this venture unfolds, its implications for the sports broadcasting industry, consumer engagement, and the broader digital media ecosystem will be closely watched. The success of this initiative could not only redefine sports consumption but also set a new standard for the integration of live sports into digital and streaming platforms.

Members: we’re keeping an especially close eye on one of our favorite names over the last year, FUBO. While web visits show tremendous growth, this new development could hamper its prospects.

Related Posts

Roku Earnings: What LikeFolio Data Is Telling Us

Roku makes streaming devices that allow its customers to stream […]

Read More
Is Disney losing its magic?

The Walt Disney Company (DIS) Exactly a year ago today, […]

Read More
Starbucks announces plans for massive expansion

Starbucks (SBUX) Starbucks shares surged to an all-time high yesterday […]

Read More
1 2 3 13

Related Posts

Related Reports

KEEP YOUR COMPETITIVE EDGE

Get FREE insights in your inbox every week with the Daily Drop.

About LikeFolio

LikeFolio analyzes social media data to accurately predict shifts in consumer behavior. We sell data and insights to professional investors, corporate research teams, and software providers.

Partner Sites

© 2024
 LikeFolio. All Rights Reserved.
Privacy Policy
|
Terms of Use
LikeFolio userslaptop-phonepie-chartselect