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New Year, New Fitness Trends

January 20, 2022

At the start of each new year, we like to pay special attention to diet and fitness trends to get an idea of how consumers are planning to achieve their weight loss resolutions.

In 2020-2021, Home Fitness trends grew exponentially. Although they’ve started to normalize, Home Gym Mentions have continued to show YoY strength (+9% YoY 30d MA), suggesting that consumers many consumers have continued to utilize their “COVID Fitness” setups.

Cycling and Spinning have experienced the most serious drawdown in the past year — Look no further than the -80% YoY decline in Peloton ($PTON) stock to see the weakness of this trend in action.

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LikeFolio analyzes social media data to accurately predict shifts in consumer behavior. We sell data and insights to professional investors, corporate research teams, and software providers.

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