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Shipping Concerns are Mounting Ahead of the 2021 Holiday Season

October 11, 2021

Shipping Concerns are Mounting Ahead of the 2021 Holiday Season

Consumers increasingly prefer to shop online, and that preference extends to holiday gift shopping as well.

Online holiday shopping grew +32% YoY in the U.S. last year…And with the 2021 Holiday Season approaching, we’re seeing an increased level of shipping-related concerns. LikeFolio data shows an ongoing level of strain on the delivery system in the U.S -- Consumer Mentions concerning late or delayed shipping have been elevated for over a year and are currently trending higher, up +33% QoQ and +16% YoY (30d MA),
delayed shipping
If history is any indication, then we’ll see this trend continue to a new high as online orders increase in Q4. Still, if you’re planning to shop for gifts online this year, it might be wise to start ordering now.

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LikeFolio analyzes social media data to accurately predict shifts in consumer behavior. We sell data and insights to professional investors, corporate research teams, and software providers.

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