Sustainability = Big Profits?

June 27, 2023

In the current consumer market, sustainability is more than just a catchphrase – it's a sound investment strategy.

Gen Zers and millennials, known for their eco-consciousness, are driving this green revolution, accounting for a whopping 69% of sustainable product sales.

At LikeFolio, our cutting-edge consumer trend algorithms identified this sustainability wave well in advance, leading us to a golden opportunity – ON Running (ticker: ONON).

This footwear innovator was outperforming larger industry players like Nike, Under Armour, and Adidas in terms of consumer demand and satisfaction, not to mention its remarkable alignment with sustainability trends.

We alerted our members to this opportunity when the stock was priced at a modest $20.70 on January 13, 2023. In the months that followed, ONON's stock price skyrocketed to a peak of $34.37 on May 8, representing a staggering 66% profit in a short period.

How did we know?

Our analysis revealed that ONON was making significant strides in the market. Purchase Intent mentions were up by +265% YoY, reflecting ON Running's rapidly growing global customer base.

Not only that, but ONON was perfectly positioned to benefit from some of the most “popping” trends in the LikeFolio universe:

Their innovative products like the Cloudrunner, Cloudmonster, and their unique CloudTec technology, designed to make people feel like they're 'running on clouds', were attracting serious runners worldwide.

Moreover, ONON was disrupting the footwear market by offering lightweight, long-lasting shoes that balanced performance and comfort.

The introduction of CleanCloud, a high-performance foam using carbon emissions as raw material, earned high praise from consumers.

Also noteworthy was their initiative in sustainability – the launch of the fully recyclable Cloudneo running shoe and the unique circular subscription service, Cyclon, which enabled runners to recycle their shoes and get a new pair every six months.

With a strong 2023 outlook, ONON emerged as a footwear disruptor with a cult-like following of affluent runners who valued the brand's aesthetics, comfort, and durability.

This, coupled with a growing list of elite brand ambassadors and positive peer-to-peer recommendations, was driving significant brand awareness.

At LikeFolio, we pride ourselves on being ahead of Wall Street.

Our success with ONON is a testament to the power of our insights and our ability to spot trends before they hit the mainstream.

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