This ad spend chart is wild

May 7, 2024

Ad spend on META alone is about to overtake cumulative ad spend on linear TV.

We've been pounding the table on the discrepancy in ad spend between OTT (over the top) streaming networks and linear TV for years.

But other digital outlets are likely to benefit from ad dollars following eyeballs.

Here are 2 other names to keep an eye on (other than META) that are likely to benefit from from shifting ad strategies:

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