Ulta isn’t new to consumer trends.

The company has been tapping into the next big thing for years.

Remember the Kardashian-driven contouring craze of 2016?

Or the rising demand for skincare over cosmetics during the pandemic?

Now, LikeFolio data suggests the cosmetic tide is rising, yet again.

This time, Ulta’s audience is getting younger…and stuffing their Christmas stockings with items straight from ULTA shelves to keep their skin fresh, glowy, and wrinkle-free.

Check out a deep dive into key factors ahead of Ulta earnings below. We think you’ll see why we’ve got Ulta on our “Nice” list…

LikeFolio’s earnings score for Ulta is Bullish, at +44, driven by rising sentiment, high demand, and a relatively low bar.