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WrestleMania, Stone Cold Steve Austin, and the WWE

April 6, 2022

WrestleMania 38 took place this past weekend...
 And after nearly 20 years away from the ring, the legend that is Stone Cold Steve Austin, Austin 3:16, made a triumphant return.

Now, we can't say we have paid extremely close attention to WWE wrestlers and events over the past 15 years... But the return of Stone Cold and the YouTuber-turned-professional-athlete, Logan Paul, making an appearance at the event has resulted in a spike in LikeFolio data.

Firstly, take a look at Overall Mentions...

Now, talk about WWE usually rises around March to April, the period in which WrestleMania usually takes place.

But, this time around, there has been quite the spike...

Overall Mentions are now trending at +53% QoQ and +40% YoY.

But what does that mean for demand?

Has the appearance of Stone Cold Steve Austin brought back good memories for previous WWE fans? And will it attract them back?

Well... it sure is starting to look like it.

Now take a look at the WWE Purchase Intent Mentions chart below.

As you can see, the weekend's events have had a similar impact on Consumer Demand, which is trending at a significant +75% QoQ and +42% YoY.

Whether demand and mentions will continue to rise consistently over the next few months is another question, but for now, the return of a legend has got the people talking...

And that's the bottom line.

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LikeFolio analyzes social media data to accurately predict shifts in consumer behavior. We sell data and insights to professional investors, corporate research teams, and software providers.

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