Lululemon shares have fallen 19.5% in 2022…

Now that is of course down to a mix of factors, but with the fitness industry experiencing a bounce back after Covid, there are reasons to be positive about the company.

Here are three reasons we are positive on Lululemon…

1. New Gym Membership Mentions are seeing a rise.

We’ve said it before, and we will say it again, fitness demand is strong following the end of the pandemic.

People want to get back in the gym…

New Gym Membership Mentions are trending +38% QoQ, and +6% YoY, and with that means people need gym wear.

As the saying goes, a rising tide lifts all boats, and so, a rise in gym-goers is bound to see a rise in Lululemon demand…

2. LULU Consumer Demand is on the uptick.

Consumer Purchase Intent Mentions for the company are trending +34% QoQ and +7% YoY, almost in line with the rise in gym membership mentions.

If we break it down into quarters, Purchase Intent Mentions are on track to close at +11% QoQ and +21% YoY.

Some momentum is being built.

3. Lululemon customers seem to be happy.
 Unhappy customers will soon kill off demand…

Luckily for Lululemon, its customers are pleased, with its Happiness Score at a very positive 73%.

In addition, we are seeing a slight increase in the number of positive mentions.