Can SmileDirectClub (SDC) Recover from Bad News?
We recently added SmileDirectClub to coverage with a bearish outlook, based on its underperformance compared with rival clear aligner company Align (ALGN).
The company's Purchase Intent Mention growth and volume has continued to lag behind that of ALGN, but now our bearish thesis has been vindicated in a more unusual way...
Today SmileDirectClub reported that it suffered a cyberattack last month that could cost it as much as $15M in sales. Shares are down -20% on the news.
Some might see this as a buying opportunity, but we recommend you check out Align Technology instead. ALGN shares are trading down -6% today in sympathy.