Starbucks, the highest-grossing coffee chain in the US, is set to report its Q3 earnings this afternoon. SBUX was among the first companies curate “coffeehouse culture” among each of its chain of locations.

But the giant in fancy coffee has struggled of late.

SBUX shares are down -21% YTD.

Here's what's going on, and what some investors think could turn the ship around...

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