In-store pick up is underway for both Family Dollar and Dollar Tree.
These moves are strategic. Right now, curbside pickup and delivery is the top growing retail shopping trend in our universe, with mention volume pacing more than +1000% YoY.
But Dollar Tree has some ground to cover. The chart below shows where Dollar Tree sits in the discount retail market: essentially, a laggard.
Dollar Tree Sentiment is 7 points higher vs. peer Dollar General (67% positive vs. 60% positive), but trails fellow novelty discount retailer FIVE (78% positive). It also trails the bunch in Purchase Intent growth.
Last quarter, Dollar Tree reported net sales +7.5% YoY, driven partially by higher average ticket: +19% YoY, and fewer transactions: -12.6% YoY. LikeFolio data can not quantify basket size.