LikeFolio data actually has Chipotle trailing fellow fast-casual chain, Shake Shack, when it comes to overall Purchase Intent growth: -12% QoQ vs. flat at Shake Shack.
In addition, Chipotle doesn't have the new menu-item buzz it had last quarter from its quesadilla and cauliflower rice drops.
It's also important to note what LikeFolio data may not pick up on:
Repeat buyers. Tweets from Chipotle app users are extremely positive. This is the ideal user experience. Users may tweet about using Chipotle's app once or twice, but probably not every time. In addition, Chipotle's app orders are fulfilled via DoorDash, which sits nearly 10% higher in consumer happiness vs. peer Uber Eats.
Impact of increased menu prices: Chipotle raised prices +4% to cover costs of rising employee wages. Noting that during this menu hike, sentiment has remained stable....this is typically a good sign of pricing power.