About
Information is our nourishment. Say hello to the data gods.
Meet Our Team
Consumers speak. We listen, analyze, and dig deep. You win!
Learn More
Solutions
Get targeted insights into industry trends with our quarterly sector reports, so you can predict the future and stay a step ahead.
Learn More
Receive alerts and reports to power your fund management. Partner with our team of analysts to take your research to the next level.
Learn More
Plug our consumer-demand-data directly into your client-facing software, tools, and platform or work with us to create custom, high-value content your customers will love.
Learn More
Testing our data is like jumping in a time machine to compare market gains and losses against reliable and annotated historical data.
Learn More
Track specific tickers, receive alerts, and watch sector-specific trends. Drill down on individual stocks and see where consumer sentiment aligned with gains and losses in trading.
Learn More
Who We Serve
LikeFolio is your real-time focus group keeping you connected to consumers and giving you a critical edge over your competition.
Learn More
LikeFolio is your research secret weapon to sniff out game-changing shifts in the market before they happen.
Learn More
LikeFolio is source of quantitative data based upon real consumer insights to power your investment engine.
Learn More
LikeFolio is your content pipeline positioning your tool as an indispensable resource to your customers.
Learn More
LikeFolio has partnered with Tradesmith to build Derby City Insights and bring our powerful insights engine to private investors.
Learn More

Mobile Orders are inundating Starbucks Baristas

Starbucks is in the news again. This time (unfortunately) it’s NOT because of Pumpkin Spice Lattes.

This week, Starbucks workers voted to form their first U.S. Union in a Buffalo, N.Y. store. For now, we’re going to table the union discussion. Because that’s not where LikeFolio data can provide unique insight. Instead, let’s dive into the second part of that headline in that headline.
 The sheer quantity of Starbucks mobile orders is so high that employees can’t keep up. One barista noted, “When Starbucks launched seasonal holiday drinks and gave out free tumblers in November, the mobile ordering system was so inundated with orders at one Buffalo area store that staff fell behind by as much as 40 minutes.” LikeFolio data confirms this mobile demand surge. Starbucks mobile ordering mentions have increased by 13% YoY, gaining steam in the last month. And mobile demand isn’t the only Starbucks segment flexing….

Consumer mentions of purchasing a plant-based food item (like its Impossible breakfast sandwich) or subbing in oat milk instead of dairy have increased by +91% YoY. These options are so popular they’ve even snuck their way into featured holiday drinks like the “Iced Sugar Cookie Almondmilk Latte.” Comprehensively, consumer mentions of purchasing one of these seasonal bevvies have increased +31% YoY. While it’s great to know that plant-based orders and holiday special releases are driving purchases, it’s even more impressive when you realize that these are *premium* items. Meaning, they cost more. Starbucks noted this phenomenon on its last earnings call, “We exited Q4 with even stronger 14% two-year comp growth in September and closed to a record average ticket, driven by the strength of our fall beverage lineup, a shift in customer behavior toward more premium beverages and strong food attach.” This helped to propel U.S. same-store sales by +22% YoY. And data suggests Starbucks is building on this performance in the current quarter…even outperforming peer, Dunkin’.
So – is this barista inundation dooming news for Starbucks? Not necessarily. Because thanks to LikeFolio data, we know: Demand is high, and growing. Starbucks has proven it knows what its consumers like: premium “treats” that fit their lifestyle. Happiness at scale has not been impacted by negative customer experiences like wait times described by the barista from earlier. Sentiment is unchanged on a YoY basis. While Starbucks certainly has some growing pains to work out from a digital execution and employee satisfaction perspective, growing pains resulting from surging consumer demand are arguably the best kind of growing pains to have.

Related Posts

5 Reasons Dunkin' Donuts is Superior to Starbucks

Dunkin' Donuts is superior to Starbucks.  There is really no […]

Read More
Starbucks announces plans for massive expansion

Starbucks (SBUX) Starbucks shares surged to an all-time high yesterday […]

Read More
We're not betting against SBUX

Starbucks (SBUX) According to consumer demand, "starbs" is losing its […]

Read More
1 2 3

Related Posts

Related Reports

KEEP YOUR COMPETITIVE EDGE

Get FREE insights in your inbox every week with the Daily Drop.

About LikeFolio

LikeFolio analyzes social media data to accurately predict shifts in consumer behavior. We sell data and insights to professional investors, corporate research teams, and software providers.

Partner Sites

©2022 LikeFolio. All Rights Reserved.
Privacy Policy
|
Terms of Use
LikeFolio userslaptop-phonepie-chartchart-barsselect