Netflix + A.I. = unemployed actors?

July 26, 2023

Last week I shared with you a thought experiment about a film studio creating an entire movie without actors

Sounded like a stretch, right?

Not so fast…

Just look at the recent moves by Netflix (NFLX), a titan in the streaming industry that's always been ahead of the curve when it comes to digital innovation.

They recently advertised a position for a Product Manager for their Machine Learning Platform, with an eye-watering salary cap of $900,000 per annum.

This isn't a casual move; it's a clear indication that Netflix is placing a significant bet on AI and machine learning to shape the future of entertainment.

The job description provides a glimpse into how Netflix's Machine Learning Platform is driving innovation across the company, from content creation and personalization to payment processing and revenue-focused initiatives.

The new recruit will be tasked with defining the strategic vision for this platform, understanding user needs, and ensuring the success of key strategic initiatives.

Now, let's pivot to the Screen Actors Guild‐American Federation of Television and Radio Artists (SAG-AFTRA), the union that represents actors.

They recently went on strike, and one of the central issues was AI.

Background actors, who make up a significant portion of the SAG-AFTRA membership, are concerned about studios scanning them and using AI to insert them into other projects without their permission.

This concern is not without basis. An actor named Prince Royal was directed to a trailer to "take pictures," which turned out to be a 3-D scan. He was told it would be used for continuity and special effects, but he now fears his scan could be used in other movies and shows without his knowledge or consent...

As AI technology advances, background actors could be the first to lose their jobs — a potential harbinger for the entire profession.

If studios can manipulate an actor's image any way they want, why would they need to hire the actor again?

For investors, this is a clear example of how swiftly AI is transforming industries.

It's a wake-up call to stay informed and adapt investment strategies accordingly.

The future of industry is being written now, and AI is holding the pen.

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