The Buy Now Pay Later Industry is Booming

Consumer preferences are shifting in the credit industry. Many shoppers have begun taking out individualized loans on a per-purchase basis in lieu of traditional credit cards.

Here’s a sneak peak of the ‘point-of-sale financing’ industry at large...The underlying mentions clearly show that the popularity of ‘buy now, pay later’ (BNPL) services has exploded over past year.

Consumer Demand is rising for all 4 of these companies, averaging +100% YoY in the past 90 days. We recently added Affirm (AFRM), to our coverage list, and we’re and we’re leaning bullish due to its exclusive integration with Shopify’s (SHOP) Shop Pay platform.

You can expect to see a coverage report for the remaining 3 companies in the coming week, so keep an eye out.