Back in the day GoPro (GPRO), the company founded in 2002 by Nick Woodman, was as popular as they come.
GoPro was regularly featured on CNBC, and its cameras have been responsible for helping creators to produce some amazing videos over the years.
But in recent years the stock has traded more like a penny stock than the large technology firm that it once was.
That downfall really began in 2016 and it’s been a rough few years since.
In 2016 the company had some mishaps, including a massive revenue miss of 30%, coupled with a failed drone launch which was recalled instantly.
But GoPro vowed to turn things around…and for the first time in a while, LikeFolio data suggests the company’s strategy is FINALLY working.
This is extremely powerful information for investors to have.
Because it’s April. And GoPro isn’t expected to report Earnings until early May.
But thanks to real-time consumer insights, we already have an idea of how GoPro may perform, at least when it comes to top-line revenue growth.
Here’s why we’ve got our eyes on GoPro:
1. Consumer Purchase Intent Mentions are pacing for YoY growth for the first time in more than 2 years.
And we know that for GoPro, Purchase Intent mentions are positively correlated to revenue. This makes sense.
After all, Purchase Intent captures mentions from consumers who recently made or plan to make a purchase soon.
Like these mentions:
Right now, Purchase Intent mentions are pacing for +10% YoY growth on a 30-day moving average.
This increase in consumer demand is happening as shares continue to slide, losing ~16% in value over the last 3 months.
In addition, other critical GoPro metrics are improving…notably, the metrics most closely tied with long-term growth: Consumer Happiness.
2. Consumer Happiness is Rising
The percentage of consumers who have reported a positive experience with GoPro’s products and services has risen by 4 points YoY and continues to push higher in the current quarter.
What’s driving this?
The company is giving consumers what they want.
Consider the company’s newly released GoPro Hero10 Black Bones.
GoPro realized consumers were stripping off bulky elements of existing GoPro models to specially fit drones and allow for longer flying time.
So, it designed a stripped-down model to solve this problem for consumers.
Now drone operators can record shots, like this bowling alley one (It’s worth the watch), without manual retro-fitting.
This is the type of move investors want to see from companies: effectively listening to consumers, and adapting accordingly.
GoPro also realized that the creator ecosystem extended BEYOND the pure adventure seekers and hobbyists the company initially captured.
With the rise of social influencers and the consumer addiction to short-form videos (hello, TikTok), an opportunity was present to connect with social content creators.
The GoPro Creator Edition was released a few weeks ago, and essentially bundles all of the elements creators need into a single purchase. Including an extra battery, SD card, grip, and light mod.
So far, influencers love it.