3 Companies are Benefitting from this Still Popular Post-Pandemic Trend…
November 8, 2022
Every Tuesday LikeFolio covers a major trend impacting consumer purchasing decisions.
Sometimes we start hunting for these big trend winners (or losers) by digging into growth patterns for the more than +900 trends we track.
But this time, the trend revealed itself through our own qualitative mention analysis of brands gaining ground with consumers.
The same phrases kept popping up in demand mentions for the cult-favorite NOBULL athletic shoes and accessories, in discovery mentions on Pinterest (PINS), and in procuring a more natural look with E.L.F. Beauty (ELF) cosmetics.
So what do an athletic wear, makeup, and “social media” company have in common?
Consumer mentions of seeking minimalism in the products they purchase and designs they seek have increased by +76% YoY.
Mentions like this:
Minimalism has three main characteristics: simplicity, usefulness, and clarity.
Here’s how three major brands are cashing in on this rising trend…
NOBULL Shoes Provide Comfort, Functionality
Usefulness (or functionality) is one of the main components of minimalism. And this is where NOBULL shines.