The happiest place on Earth is getting even happier — and consumers willing to splurge on experiences have more options than ever before.

And man are they splurging.

Disney “experience” mentions are up +42% YoY, driven recently by energized Disney Cruise Line mentions.

DIS is trending this week after it provided a more detailed glimpse into plans for its $60 billion investment into experiences over the next decade.

This investment stands to grow its already massive revenue bucket ($9.13 billion) from its parks, all of which were profitable in Q1, and its cruise line.

It also serves as a response to growing competition – Universal Orlando is fighting for a piece of the consumer-spending-on-childhood-memories-pie too.

Here's a high-level breakdown of what both companies have in store:

Disney World's Magic Kingdom Expansion:

• Announced as the largest expansion in the history of Magic Kingdom.
• Will be about the size of Star Wars Galaxy’s Edge, approximately 14 acres.
• Part of Disney's $60 billion investment in parks, cruises, and experiences over the next decade.
• Aimed at bringing new attractions and technological innovations to enhance guest experiences.

Universal Orlando's Epic Universe:

• A new, fourth theme park that doubles the size of the Universal Orlando Resort.
• Features Celestial Park at its core, leading to four different themed lands.
• Over 50 new attractions, entertainment, dining, and shopping experiences announced.
• Highlights include:
  • How to Train Your Dragon — Isle of Berk: Featuring Hiccup's Wing Gliders and Fyre Drill, offering immersive rides and attractions.
  • Super Nintendo World: Expected to bring iconic characters and experiences to life, with potential attractions similar to those in Universal Studios Hollywood and Japan.
  • The Wizarding World of Harry Potter – Ministry of Magic: Adding to Universal's already popular Harry Potter-themed lands with designs inspired by the Fantastic Beasts series.
  • Dark Universe: A land dedicated to Universal Monsters, offering thrills and chills with attractions based on classic horror icons.

LikeFolio issued a Bullish alert on DIS in October when the stock was trading around $83.

Since then, shares have gained more than +46% in value, and we see more room to the upside from here.