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An Xponential Rise (XPOF)

March 14, 2022

Over the weekend, we released a report on Planet Fitness and its potential for significant gains over the next year.

But that isn't the only fitness stock with solid potential, with another catching our eye...

Xponential Fitness — a curator of brands across different parts of the fitness industry. Its brands are BFT, CycleBar, StretchLab, AKT, Row House, YogaSix, STRIDE, Pure Barre, Rumble, and Club Pilates.

While XPOF shares are down around -2.9% for the year to date, LikeFolio data suggests it could rise in the short to medium term, here's why: 1. Consumer Demand - Purchase Intent Mentions of Consumers signing up for an Xponential brand class have jumped significantly lately, trending +44% QoQ and +92% YoY.

Furthermore, two of XPOF's brands are encountering substantial demand. StretchLab's Consumer Purchase Intent is up +450% QoQ and Pure Barre's PI mentions are trending +61% QoQ.

As you may have already noticed after reading through the PLNT piece, this jump has coincided with a rise in fitness trends. Consumer mentions of Attending Group Fitness Classes are up +21.4%YoY, and using a Fitness Trainer is rising at +22% YoY.2. Happiness - While there is robust demand for the company's various brands, the customers are also very happy with the products and/or services they receive.

In addition, LikeFolio's Consumer Happiness Score for XPOF stands at a very healthy 82%, with the volume of positive mentions beginning to grow.

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LikeFolio analyzes social media data to accurately predict shifts in consumer behavior. We sell data and insights to professional investors, corporate research teams, and software providers.

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